Former Clients

Art Director, Design Consultant, Brand Strategist for sporting good supply retail store with national audience servicing surrounding area, over 350 organizations in 21 states, 55,000 players and their families. Collaborate with internal marketing team daily, providing all design elements (print / web / social media / store signage / external branding / advertising / email). Content creation of all social media, email, marketing and collaborative materials for Ewing Sports as well as key select high-level, high exposure soccer academies and their organizations. (April 2015-May 2024). 

Art direction / lead for Toolkit/branding guidelines providing Product Managers with detailed 98-page document containing claims, marketing messages, icons and infographics. Creation of 11 HCP & Consumer infographics to be utilized in collateral sales materials. (October 2023-May2024)

Art direction and design assistance/graphic support for Brick City Greenhouse, a healthcare advertising agency. Primary support to Art Lead / Creative staff on Gilead Oncology, launching TRODELVY (multiple indications). Support included development and day-to-day maintenance of CVAs and all derived collateral material, convention materials, banner ads, websites, emails. Participated in daily status meetings, updating team on project involvement. Individual ownership on multiple projects; met demanding timelines and offered support to all creatives after hours and weekends to meet demanding launch time-frames. Took initiative to develop XD template for RTE and 3rd Party branded and unbranded emails; set standards and details working directly Development team. Participated on and directed video shoot for key KOL video – supporting Account Management. (April 2019-August 2022) 

Created collateral materials for trade shows; packaging design; social media posts & content for products include Dr. Tusk, BedBug Bullet, Prizefight, Camel Balm and Ahab Sunscreen. Pitch deck design for retail distribution to Target, Walmart & Whole Foods (July 2018-November 2022) 

Art Direction and design support for franchise and independent storefront restaurants including concept development, brand management and identity, collateral materials, signage and direct mail postcards. Restaurants located in NYC and Westchester County, NY (July 2015-August 2021)

Design Major Trade Magazine Advertisements (3), Trade Show Collateral, Product packaging, Social Media Posts (March 2018-August 2018) 

Support Creative Director remotely with copy / client edits and collateral materials derived from existing concepts (June 2017-June 2018)

Independent design consultant and creative direction. Support includes layout design of 45 page playbook for Pharmaceutical Client; Advisory Board Materials (folder & signage); NY State Educational Services Flyer; Physician Facing Sales Brochure. (July 2017-March 2020)

Independent design consultant, art direction & graphic support on multiple tactics both digital and print (Healthcare medical advertising)